OnCampusNation is the leading program in turn-key solutions for small, medium, and large businesses providing access to over 1.2k+ campus bookstores, 100+ student housing properties, the nations #1 online textbook retailer, and so much more!
| Brand Ambassadors | Social Influencers | Social Influencers |
| 4 Brand Ambassadors Per Campus | 6 Campus Social Media Influencers Per Campus | 80,000+ Social Media Impressions Throughout Program |
| Criteria: | Criteria: | Criteria: |
| Recruited full-time undergraduates and are required to have a minimum amount of followers on social channels | A minimum of amount of followers on social media with an engagement of 10% or higher, selected individually for each campaign to best deliver the brands message to its target audience | Highly targeted social media ad buys focusing on the brand's key student demographic (age/gender/interests) around the selected college campus area while running in sync with brand ambassador and influencer tactics. |
| Tactics: | Tactics: | Tactics: |
| • Research and implementation in high traffic areas on or around campus • Branded appearances at campus and fraternity/sorority events • Product Sampling and collateral distribution • Social media posts and engagement | • Scheduled sponsored content posts • Coordinated scheduling across multiple influencers | • Drive brand social engagement/follows • Awareness to brand ambassadors and on-campus events • Promote the brand's message, product, and call-to-action |
| Brand Ambassadors |
| 4 Brand Ambassadors Per Campus |
| Criteria: |
| Recruited full-time undergraduates and are required to have a minimum amount of followers on social channels |
| Tactics: |
| • Research and implementation in high traffic areas on or around campus • Branded appearances at campus and fraternity/sorority events • Product Sampling and collateral distribution • Social media posts and engagement |
| Social Influencers |
| 6 Campus Social Media Influencers Per Campus |
| Criteria: |
| A minimum of amount of followers on social media with an engagement of 10% or higher, selected individually for each campaign to best deliver the brands message to its target audience |
| Tactics: |
| • Scheduled sponsored content posts • Coordinated scheduling across multiple influencers |
| Social Influencers |
| 80,000+ Social Media Impressions Throughout Program |
| Criteria: |
| Highly targeted social media ad buys focusing on the brand's key student demographic (age/gender/interests) around the selected college campus area while running in sync with brand ambassador and influencer tactics. |
| Tactics: |
| • Drive brand social engagement/follows • Awareness to brand ambassadors and on-campus events • Promote the brand's message, product, and call-to-action |
| Week 1-2 | Week 3 | Week 4-5 | Week 6 |
| • Recruiting | • Media Network Ad Buy - Awareness | • Media Network Ad Buy - Impact • Brand Ambassadors • Social Influencers | • Media Network Ad Buy - Follow Up • Report Results |
| Week 1-2 |
| • Recruiting |
| Week 3 |
| • Media Network Ad Buy - Awareness |
| Week 4-5 |
| • Media Network Ad Buy - Impact • Brand Ambassadors • Social Influencers" |
| Week 6 |
| • Media Network Ad Buy - Follow Up • Report Results |